UPDATE: Hulkster's Sweet Smackdown of Cereal-maker

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Former World Federation Wrestling champ Hulk Hogan apparently had Post Foods on the ropes, as the "Hulkster" (nee Terry Bollea) has settled his trademark infringement suit against the proud producer of Cocoa Pebbles cereal, the St. Petersburg (Fla.) Times reports.


In Terry Bollea v. Post Foods LLC et al. (Case No. 8:10-cv-01161), filed last May in the U.S. District Court for the Middle District of Florida, the plaintiff alleged that the character of an oversized blond wrestler named Hulk Boulder depicted in a tv ad for Cocoa Pebbles featuring a wrestling match with Flintstones character Bam Bam misappropriated his image by resembling him and using a stage name under which he wrestled before WWF impresario Vince McMahon convinced him to Irish-up his name to Hulk Hogan. [See "TUOL" post 6/1/10.]


Terms of the parties' settlement agreement are confidential, though part of the lawsuit's resolution includes the defendant's agreement not to show the commercial anymore.  It's safe to have breakfast again.