Tuesday, September 14, 2010

Hollywood Reporter Undergoing Transformation

I'm an employee of The Hollywood Reporter (Jeo...Image via WikipediaDecimated from staff cutbacks fueled by shrinking advertising lineage and battered by online competitors, including IndieWire.com, TheWrap.com, and Deadline.com, the five-time-a-week Hollywood Reporter is fighting back by converting itself into a slick, glossy large-format weekly magazine, according to a story in The New York Times.

Photo spreads, feature articles, and analytical stories about the dream industry, along with a Web site redesign and a focus on breaking news will be the order of the day for the new Hollywood Reporter. The printed daily version will be supplanted by a daily digital edition in PDF format.

Razorfish pocketed a tidy sum to redo the Reporter Web site, and plans are to boost the editorial staff to approximately 70 people, according to the Times article. Seems like a lot of trouble to go to just to be able to cover a creatively and financially bankrupt industry responsible for 3D tripe such as Piranha.
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