Hollywood Reporter Undergoing Transformation

Image via WikipediaDecimated from staff cutbacks fueled by shrinking advertising lineage and battered by online competitors, including IndieWire.com, TheWrap.com, and Deadline.com, the five-time-a-week Hollywood Reporter is fighting back by converting itself into a slick, glossy large-format weekly magazine, according to a story in The New York Times.


Photo spreads, feature articles, and analytical stories about the dream industry, along with a Web site redesign and a focus on breaking news will be the order of the day for the new Hollywood Reporter. The printed daily version will be supplanted by a daily digital edition in PDF format.


Razorfish pocketed a tidy sum to redo the Reporter Web site, and plans are to boost the editorial staff to approximately 70 people, according to the Times article. Seems like a lot of trouble to go to just to be able to cover a creatively and financially bankrupt industry responsible for 3D tripe such as Piranha.