Wednesday, July 6, 2011

CNN Spitz the Bit; Aims to Re-Coop Ratings

Eliot Spitzer in 2004Image via WikipediaPaltry ratings have led CNN to kick former New York Gov. Elliot Spitzer to the curb, Politico reports.

Spitzer had rebounded somewhat from the disastrous ratings of Parker/Spitzer, which debuted in September 2010 (see "TUOL" posts 1/10/11, 9/8/10, 6/24/10), with his solo turn on In the Arena, but in the end, there weren't enough 25 to 54 year olds--advertisers' favorite demographic--sitting in the arena either. Spitzer's 8 p.m. slot will be filled beginning in August by Anderson Cooper's Anderson Cooper 360, which also will air at 10 p.m.

Former CNBC star Erin Burnett joins CNN's Prime-Time lineup in September with a gabfest that will air at 7 p.m. and 11 p.m. Piers Morgan, The Situation Room and John King USA will continue to be part of CNN's viewer-averse evening programming.  Not a Snookie or Real Housewife in the bunch.

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