Monday, July 11, 2011

Philly Papers to Hawk Digital Version/Android Combo

PHILADELPHIA - FEBRUARY 23:  Copies of the Phi...Image by Getty Images via @daylifePhiladelphia Media Network ("PMN"), owner of The Philadelphia Inquirer and Philadelphia Daily News, plans to sell discounted Android tablets on which digital versions of the dailies already will be built in, according to an article in AdWeek.

Beginning in late August, 2,000 tablets will be pedaled that boast icons of digital replicas of the dailies and separate applications for the papers' online versions. No price has been set, the AdWeek article noted, but the tablets housing the newspapers' content is expected to be offered for half-off their combined retail price. The dailies would receive all the revenues and data that will reflect consumer use of digital newspaper content.

PMN purchased the dailies from Philadelphia Media Holdings out of Chapter 11 bankruptcy protection.

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