Atlantic Sinks to New Low

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Washington, D.C.-based Atlantic Media Co. ["AMC"], publisher of the venerable The Atlantic magazine, has issued an apology and pulled an advertorial from its Web site that embraced the controversial Church of Scientoloty, the  reported.

David Miscavige Leads Scientology to Milestone Year, read the headline on the Church-sponsored content that appeared on The Atlantic site. The 52-year-old Miscavige is the religious and ecclesiastical leader of the  Church of Scientology, the religion founded by the late pulp fiction writer L.Ron Hubbard.

The Atlantic has since taken down the advertorial and posted the following statement: "We now realize that as we explored new forms of digital advertising, we failed to update the policies that must govern the decisions we make along the way."

All well and good, but AMC should conduct a seance so that company executives can apologize to the stellar founders of The Atlantic Monthly, including Harriet Beecher Stowe, Ralph Waldo Emerson, Oliver Wendell Holmes and Henry Wadsworth Longfellow.