Friday, December 20, 2013

ABC Bars the Door to 'Katie'; No 3rd Season for Gabfest

English: Katie Couric in Kabul, Afghanistan in...
(Photo credit: Wikipedia)
High costs and disappointing ratings combined to sink Katie, Katie Couric's syndicated daytime yakathon, which will not return for a third season, the show's distributor, Disney-ABC Domestic TV, announced this week.

As reported in Ad Age, and elsewhere, Katie will cease production in June 2014, and air reruns through next September. The show's debut in September 2012, drew record ratings, and the gabfest ratings remained in the top 10 among daytime syndicated programs, but was expensive to produce and had seen its audience wane.

Couric, who reportedly pulled down a cool $20 million to join ABC (see "TUOL" post 6/6/11), recently announced plans to join Yahoo! as the Web site's global news anchor (see "TUOL" post 11/25/13).
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