Bloggers 'ImPRESSed' With Themselves

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A just-released survey by PR Week and PR Newswire finds 52 percent of bloggers polled view themselves as journalists, compared to 33 percent who considered themselves virtual ink-stained wretches when queried in 2009.

Still, only 20 percent of the bloggers derive the bulk of their income from their blogs, a 4 percent boost from 2009 figures. The medium is the message, as 98 percent of bloggers  and 68 percent of online journalists look to social media outlets, such as Twitter and Facebook, as sources of research, whereas only slightly more than a third of traditional print journalists plying their trade in newspapers and magazines use social networks and blogs as reference materials.

Somehow, a journalist tweeting: "Bloggy, Get me Rewrite!" loses something in the translation.