Monday, April 26, 2010

Boston Globe: More revenue, Fewer Readers

centreImage via Wikipedia
It's a case of "good news/bad news" for New England's largest daily, The Boston Globe.

Thanks to a price boost, the paper, which is owned by The New York Times Co., saw an 8.3 percent increase in circulation revenue for 1Q 2010, compared to a year ago.  There is no popping of champagne corks at the Globe's Morrissey Boulevard HQ, however, as statistics from the Audit Bureau of Circulations(ABC) show the average weekday circulation of the Globe plunged 23.2 percent to roughly 232,000, compared to more than 300,000 in 2009.

The 23 percent drop is nearly triple ABC's average nationwide newspaper circulation decrease of 8.7 percent. Because of the shrinking readership, the Globe no longer ranks among the nation's 25 largest newspapers based on weekday circulation. Needless to say, these numbers are not "Taylor-made." (Sorry, non-Mass. readers, but "TUOL" permits itself an inside joke every so often.)

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