Monday, March 14, 2011

The End of the Printing Presse?

La PresseImage by kevincrumbs via FlickrMontreal-based daily La Presse, part of Power Corp.'s Gesca unit, will phase out its broadsheet print edition within three to five years, according to Reuters.

The news service cited the Canadian French-language daily's rival, Le Devoir, in reporting that La Presse will reduce its print run to 75,000 copies, from its current circulation of 200,000. La Presse purportedly will offer iPads or other tablets to subscribers who commit to the digital version for three years.

La Presse, which launched in 1884, in trying to stay ahead of the public's changing media loyalties, is expected to spend upward of $25 million to effect the transition, over and above the already $7 million it has doled out to establish a digital platform.

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