Ad Revenue Decline Worse in Print Than Broadcast Media

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The Tampa-based Nielsen Co. reports an 11.5 percent drop in nationwide advertising for the first three quarters of 2009, compared to the same period a year ago.

Expenditures declined nearly $11 billion to $83.4 billion over the first nine months., according to preliminary estimates. The biggest loser was local Sunday supplements, which experienced a 48.3 percent dropoff in advertising revenues, followed by a 25 percent decrease in local magazine advertising and a 21.6 percent ad revenue loss by national newspapers.

On the positive side of the ledger, Spanish language cable tv advertising saw a boost in advertising of 36.7 percent and cable tv, a 9.1 percent jump.