Tuesday, December 22, 2009

PBS Enters Nielsen Ratings Race

Public Broadcasting ServiceImage via Wikipedia
After years of being content with monthly reports regarding viewership, PBS has decided to go full-bore and is subscribing to full-time tv ratings from the Nielsen Co.

The subscription began with Ken Burns' documentary on National Parks, which aired in September and October, and drew 5.5 million viewers on average per episode. PBS is not looking at overnight ratings, but rather, weekly ratings of its programming.

"TUOL" hopes PBS is not tempted to resort to "Sweeps Week" gimmicks such as partial nudity on "Sesame Street" or a Charlie Rose lookalike contest, now that it has joined the Nielsen family.

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  1. The Sesame Street puppets are naked all the time. They never wear clothes. As for Charlie Rose, he hasn't looked like himself for a while.