Monday, February 8, 2010

Last Stand for Newsstands?

A typical newsstand in New York City.Image via Wikipedia
Newsstand magazine sales plunged 9.1 percent over the last half of 2009 compared to the comparable six-month period in 2008, according to the Audit Bureau of Circulation (ABC).

Among the 472 consumer titles examined by the ABC, W Magazine suffered the steepest newsstand decline of nearly 42 percent to 25,000 copies sold for an average issue, followed closely by Newsweek with more than a 41 percent dropoff to 62,000 copies sold on average, and SmartMoney, down 37 percent to 26,000 copies.

Magazine circulation, including subscriptions, declined 2.23 percent overall. TV Guide led the way with a 26 percent decline in circulation, edging out Readers Digest, whose circulation dropped 13 percent,  for the dubious distinction.

Not all the news was bad. Women's Health circulation rose 21 percent and Disney's FamilyFun circulation skyrocketed 16.7 percent.

Extra ! Extra! Read all about it--online, apparently.

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1 comment:

  1. Yeah, the news is grim, but it opens the door to publishing the magazines Women's Fun, Family Health and Fun With Women That Results In Healthy Families.