Image via CrunchBase
A four-year antitrust battle between News America Marketing, a subsidiary of Rupert Murdoch's NewsCorp that accounted for nearly 8 percent of NewsCorp's operating income in FY 2009, and Livonia, Michigan-based Valassis Communications, Inc., concerning alleged unfair competition and tortious interference in newspaper coupon insert publishing and other marketing practices, has ended.Under terms of the settlement, NewsCorp reportedly will pay Valassis $500 million and News America Marketing will participate in a 10-year shared mail distribution agreement with Valassis Direct Mail. The $500 million figure takes into account a $300 million judgment Valassis previously secured against NewsCorp in a related action in Michigan state court, as well as pending cases in California state court and federal court in Michigan.
The NewsCorp media conglomerate's holdings include Fox Broadcasting Co., The Wall St. Journal, and The New York Post.
It's good that someone is powerful and tenacious enough to hold Murdoch accountable.
ReplyDeleteIf coupon inserts are the final 1st Amendment battleground, we're all in trouble.
ReplyDeleteThat's not a freestanding insert, that's a very expensive one.
ReplyDelete